Head of Content for The Alchemy Agency & Director of Marketing for The Vitiligo & Pigmentation Institute of Southern California — oversaw content development & production across every platform, managed content for high profile global expert, grew brand & product visibility. Writing, creating, producing & directing commercials, social media content, ads. AI expertise & social-content du jour.
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Successful pitch, scripting, directing & producing of a spot advertising exfoliators & skincare products with this mission-driven company. Worked with the client on every step of development through post-production, with the editor, production team & agency.
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Writer of a commercial for a hospitality alert device. Worked with client and agency through multiple iterations of concept, script and execution. Scripted & produced two versions of the ad — one comical, one functional / informative.
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Script-to-screen on a very tight deadline — delivered on budget and to great returns.
Lead creator, writer and director of social media content and strategy across multiple clients and agencies. Clients include high-profile personalities, institutions, agencies, and companies of all types: insurance, fintech, nextgen tech products, cryptocurrency.
Fluent in AI tools — Claude, ChatGPT, Gemini, Perplexity, Luma, Pika, Synthesis, Runway, Canva and beyond. Expert in using as a force multiplier in writing, ideation, social media and content creation.
A thirty-second spot is a screenplay with the fat cut out. Same craft, faster impact.